Lux Punk's Honest Photography Philosophy: Real People, Real Bodies, Real Fashion
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At Lux Punk, our photography philosophy is all about embracing authenticity, celebrating individuality, and rejecting unrealistic beauty standards. When you browse our collections, what you see is what you get. We don’t alter the shape or size of our models, and our lighting edits are made solely to ensure our products appear as they do in real life.
We’re committed to showing the real you—wrinkles, scars, blemishes, stretch marks, and all. We don’t believe in Facetune filters or tools designed to smooth out the unique features that make us who we are. For us, there’s no such thing as “good” or “bad” features—there’s only you, in all your individuality. That uniqueness is what makes you special, and it’s at the core of punk and alternative fashion and lifestyles.
At Lux Punk, our goal is to make sure everyone feels great wearing our products. Fashion should be about expressing who you are, not about fitting into someone else’s idea of what looks “right.” That’s why we’re dedicated to being inclusive, stocking and showcasing a variety of sizes whenever possible.
As a small brand, many of our products will be modeled by me, Tabitha (she/her), the owner of Lux Punk, and my friends. Most of us are not professional models—we’re just regular people who love alternative fashion and want to share that passion with you. Whether you’re shopping for a graphic tee or some of our signature titanium threadless earrings, you can trust that the photos you see reflect the genuine look and feel of our products.
In the end, Lux Punk is about more than just fashion—it’s about celebrating who you are. So, when you wear Lux Punk, know that you’re not just wearing clothes; you’re making a statement about the value of individuality, authenticity, and being unapologetically you.
We’re committed to showing the real you—wrinkles, scars, blemishes, stretch marks, and all. We don’t believe in Facetune filters or tools designed to smooth out the unique features that make us who we are. For us, there’s no such thing as “good” or “bad” features—there’s only you, in all your individuality. That uniqueness is what makes you special, and it’s at the core of punk and alternative fashion and lifestyles.
At Lux Punk, our goal is to make sure everyone feels great wearing our products. Fashion should be about expressing who you are, not about fitting into someone else’s idea of what looks “right.” That’s why we’re dedicated to being inclusive, stocking and showcasing a variety of sizes whenever possible.
As a small brand, many of our products will be modeled by me, Tabitha (she/her), the owner of Lux Punk, and my friends. Most of us are not professional models—we’re just regular people who love alternative fashion and want to share that passion with you. Whether you’re shopping for a graphic tee or some of our signature titanium threadless earrings, you can trust that the photos you see reflect the genuine look and feel of our products.
In the end, Lux Punk is about more than just fashion—it’s about celebrating who you are. So, when you wear Lux Punk, know that you’re not just wearing clothes; you’re making a statement about the value of individuality, authenticity, and being unapologetically you.
